coverage
British Vogue's cover with Naomi Campbell and her daughter goes viral
17 February 2022
The cover is the most liked cover on British Vogue's Instagram account of all time.
For British Vogue's March cover, supermodel Naomi Campbell introduced the world to her new baby daughter for the first time.
In an interview with Sarah Harris, the supermodel opened up about writing her own rules as a new mother. For the cover, Steven Meisel captured the new mother, styled by Joe McKenna, with her baby daughter.
The little bundle of joy – who for her first Vogue appearance featured on a cover no less – was, unsurprisingly, she was a natural. “She loves the light," explained Campbell. "She’s inquisitive. She was looking at everyone – she looks at people right in the eye and for a very long time. She was taking it all in."
On social media, the cover was the most liked cover of all time on British Vogue's Instagram account.
In the press, the cover was featured on the front covers of four U.K. national newspapers, including the Daily Mail, The Sun, Metro and the Daily Mirror.
Online highlights included Sky News, ABC News, the Today Show, Page Six, CNN Style, ET Online, and the Evening Standard.
Broadcast highlights include BBC Breakfast, Good Morning Britain, Lorraine and GB News.
Read our European Editorial Director, Edward Enninful's editor's letter here.