Vogue Me China

When launched in 2016, Vogue Me broke the online sales record of a single issue: 30,000 copies sold out within six minutes. Tailor-made for the millennial generation, Vogue Me was an instant success with its cool, young attitude expressed with a high level of quality and creativity. Through its dedicated social media platforms, Vogue Me has quickly become the media brand that best reflects the voice of the post-1990s generation. Vogue Me is published bi-monthly under a copyright cooperation with China Pictorial.

Total Footprint

Print Readership

1.9M

Readership

Social

18,126,000

Followers

Audience Highlights

23

average reader age

25,000 RMB

average reader HHI

42%

of the readers has participated in fashion events

Contact

Digital Editor

Ida Wang

Print Editor

Ida Wang

Fun, engaging and shareable, Vogue Me began life on Facebook before growing into a spin-off title for millennials, who no longer see fashion as something distant and prescribed, but rather real and personal. Geared towards these digital natives and the online communities they inhabit, Vogue Me brings topics millennials care about — from celebrities, KOLs, street fashion and beauty to EDM, contemporary art, LGBTQ issues and the latest gossip — right to where they can enjoy and interact with them best.

Contact

Publisher

CM Liu

Digital Editor

Chara Yu

Print Editor

Chara Yu