Vogue announces Vogue Values

Vogue today announced the launch of Vogue Values, a global mission statement adopted by all 26 editions of Vogue that articulates the titles' shared commitments for 2020 and beyond.

Vogue reaches more than 268 million consumers across the globe and is the most influential voice of authority in fashion. With this position of authority comes the responsibility for Vogue to inform and shape the global conversations that define our societies. Over the last century, Vogue has always stood behind the issues that matter. Vogue Values is a testament to the power of the global brand when it speaks with a collective voice.

Vogue Values is a statement of principles for all editorial teams to stand by, that each Vogue Editor-in-Chief worldwide has signed their name to.

“For over a century, Vogue has empowered and embraced creativity and craftsmanship; celebrated fashion, and shined a light on the critical issues of the time. Vogue stands for thought-provoking imagery and intelligent storytelling. We devote ourselves to supporting creators in all shapes and forms. Vogue looks to the future with optimism, remains global in its vision, and stands committed to practices that celebrate cultures and preserve our planet for future generations. We speak with a unified voice across 26 editions standing for the values of diversity, responsibility and respect for individuals, communities and for our natural environment.” – All the Editors-in-Chief, Vogue

The Editors-in-Chief of Vogue are: Manuel Arnaut, Vogue Arabia; Edwina McCann, Vogue Australia; Paula Merlo, Vogue Brazil; Edward Enninful, British Vogue; Angelica Cheung, Vogue China; Andrea Behounkova, Vogue Czech Republic & Slovakia; Christiane Arp, Vogue Germany; Thaleia Karafyllidou, Vogue Greece; Peter Wong, Vogue Hong Kong; Priya Tanna, Vogue India; Emanuele Farneti, Vogue Italy; Mitsuko Watanabe, Vogue Japan; Kwangho Shin, Vogue Korea; Karla Martinez de Salas, Vogue Mexico & Vogue Latin America; Rinke Tjepkema, Vogue Netherlands; Emmanuelle Alt, Vogue Paris; Filip Niedenthal, Vogue Poland; Sofia Lucas, Vogue Portugal; Masha Fedorova, Vogue Russia; Eugenia de la Torriente, Vogue Spain; Leslie Sun, Vogue Taiwan; Kullawit Laosuksri, Vogue Thailand; Seda Domanic, Vogue Turkey; Philipp Vlasov, Vogue Ukraine; Anna Wintour, Vogue United States.

Our audiences expect Vogue to be socially responsible, to represent people from all backgrounds, and to have a strong voice on current affairs and global issues. Sustainability is a topic that has particular resonance as 74% of Vogue readers rate sustainable fashion as important to them; 78% of Vogue readers say that they expect Vogue to recommend sustainable fashion brands.*

“As the world's leading fashion title, Vogue has the ability to move, influence and inspire — and with that, a responsibility to lead on the issues that matter most," said Roger Lynch, CEO of Condé Nast. "For over a century, Conde Nast's titles have driven the cultural conversation and propelled meaningful change around the world. This new commitment underscores what we can accomplish when we work together to leverage our global reach."

“I’m thrilled to join with the other Vogue editors around the world in celebrating Vogue Values,” said Anna Wintour, Editor-in-Chief of Vogue, U.S. Artistic Director and Global Content Advisor, Condé Nast. “And who better than Stella McCartney to be the first January cover star for U.S. Vogue? Her pioneering work around fashion and sustainability is a model of ingenuity and vision. Vogue has long been a place to celebrate such creative, optimistic thinking — and now more than ever we must articulate what we believe in, listen openly to as many views as possible, and lead by example.”

*In August 2019 we surveyed 2,877 people across 11 markets (China, France, Germany, U.K., India, Japan, Mexico, Russia, Spain, Taiwan, U.S.) Source: Condé Nast Audience Research August 2019, "Vogue Audiences & Sustainable Fashion"