Hamish Bowles unveils his first issue of The World of Interiors

Today, Hamish Bowles unveils his first issue of The World of Interiors as the brand's new Editor-in-Chief.

Bowles is only the third editor in the brand's 41-year history.

He spoke to The New York Times' Steven Kurutz about his plans for the brand, his passion for interiors and the brand's digital expansion.

"At The World of Interiors, suddenly it is the world of interiors," Bowles told The New York Times in an interview. "This extraordinary breadth of subject matter and material is opened up. That's the DNA. You turn a page — or click a mouse — and you're in a totally different world."

Speaking of the digital expansion of the brand, Bowles said how digital content will be rolled out in a robust way in the fall. The website has already had a makeover, and the brand is launching a weekly email newsletter this month. "I could see podcasts with pillars of the magazine and interesting voices from the world of culture and design," he added, "and videos as a way of amplifying print images of an environment."

Condé Nast's Global Chief Content Officer, Anna Wintour, told The New York Times: "Only an editor with Hamish’s grounding in the history of design, the arts, architecture and fashion could lead World of Interiors...We are all looking forward to him bringing his verve and attitude to WOI's social channels and digital projects."

Kurtuz, reporting on the issue, wrote: "If the April issue is any indication, readers need not worry that Mr. Bowles will muck it up. The story mix, which includes features on 1960s tropical modernism in Lagos; a fashion designer’s Bloomsbury townhouse; a gorgeous Genoese palazzo lovingly restored; and a pictorial celebrating wild garlic — is as eclectic and sumptuous as ever."

This article was published by The New York Times on 3 March, 2022. Read it here.