Allure is the beauty expert, an insiders' guide to a woman's total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.

Allure Korea delivers in-depth beauty articles and features on lifestyle across the magazine, website and social media. Allure’s Best of Beauty Award is the most influential beauty award in Korea with its highly trustworthy research method. Allure Korea has also been acclaimed for its longstanding consumer events, the Green Campaign and the Beauty Fair.